Jane Norman Dresses - a short history

 
 
You have probably heard that the Jane Norman business went into administration in June 2011 after it failed to find a buyer for all it's stores and operations. The company had been struggling due to the downturn in our economy. However, the good news is the Edinburgh Woollen Mill Group have since purchased the business and aim to build upon the fantastic reputation that Jane Norman has earnt over the decades.
 
You can still find hundreds (if not thousands) of Jane Norman dresses on our pages so we hope you enjoy browsing.
 
jane norman storeSo who designs Jane Norman dresses ? Well, it would be a nice story if we could say that Jane Norman was a single mother who dreamed of starting her own fashion business and started off selling some of her designs on the market before a chance encounter with a buyer for a large department store saw her designs and made her an offer she couldn't refuse. The truth however is less romantic.
 
There is no Jane Norman, at least, not as far as the Jane Norman fashion business is concerned. The Jane Norman dress brand was created in 1952 when Norman Freed opened his first fashion shop in Wood Green, London.
 
He thought of a name for his brand and decided upon a combination of his christian name and his mother's christian name and hence the Jane Norman brand was born.  
NEW FAB BEIGE JANE NORMAN RETRO PRINT BLOUSE TOP
NEW FAB BEIGE JANE NORMAN RETRO PRINT BLOUSE  TOP
Price: £11.99 (0 Bids)
Sale Ends: 37m
NEW FAB BEIGE JANE NORMAN RETRO PRINT BLOUSE TOP
NEW FAB BEIGE JANE NORMAN RETRO PRINT BLOUSE  TOP
Price: £11.99 (0 Bids)
Sale Ends: 37m
NEW FAB BEIGE JANE NORMAN RETRO PRINT BLOUSE TOP
NEW FAB BEIGE JANE NORMAN RETRO PRINT BLOUSE  TOP
Price: £11.99 (0 Bids)
Sale Ends: 37m
NEW FAB BEIGE JANE NORMAN RETRO PRINT BLOUSE TOP
NEW FAB BEIGE JANE NORMAN RETRO PRINT BLOUSE  TOP
Price: £11.99 (0 Bids)
Sale Ends: 37m
STUNNING JANE NORMAN DRESS SIZE 10 - PERFECT CONDITION!
STUNNING JANE NORMAN DRESS SIZE 10 - PERFECT CONDITION!
Price: £4.99 (0 Bids)
Sale Ends: 1h 48m
Rare Bright Red Zip Front Vest Military Style Top By JANE NORMAN UK 12 US Small
Rare Bright Red Zip Front Vest Military Style Top By JANE NORMAN UK 12 US Small
Price: £15.81
Buy It Now: £22.14
Sale Ends: 2h 38m
Jane Norman Skirt Size 8
Jane Norman Skirt Size 8
Price: £0.99 (0 Bids)
Sale Ends: 3h 48m

It's hard to believe that such a fashionable brand today is almost sixty years old but the secret behind the company is constant innovation and attention to what is current and popular on the world's catwalks.
 
The company also claims to have never advertised and doesn't even have a marketing or P.R. department !
 
Today, the Jane Norman brand is extremely popular amongst it's target age group of 16-25 yr old women. The company has grown to such an extent that it now has over 200 stores and concessions in the U.K. and Irish marketplace with new stores also opening across the Middle East and Continental Europe.
 
 

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